Smaaash Noida Launch

Monday, May 23, 2016

Noida is here with Smaaash. A sports-centric immersive and interactive entertainment center. It presents an unmatched range of games that offer a superlative virtual-reality experience, and combines the best of sports, music, dining and bar into a highly interactive, innovative and involved entertainment experience. Smaaash is present across Mumbai, Gurgaon, Bangalore, Hyderabad and now in Noida.

Smaaash Entertainment Pvt. Ltd., launched the Smaaash Sachin Virat Cricket Carnival in association with its brand ambassador Sachin Tendulkar at its new outlet at the DLF Mall of India, Noida. The launch of Smaaash Noida also commemorates the launch of Mighty Small Café & Bar in NCR. Mighty Small @ Smaaash is the new concept café being launched at all Smaaash properties across the country.

The ‘Smaaash Sachin Virat Cricket Carnival’ is presented by legendary cricket icons Sachin Tendulkar and Virat Kohli, who are associated with Smaaash – India’s leading sports and entertainment zone. The carnival with nationwide presence is designed to be a fun-filled cricket tournament that will bring together 2000 teams across the nation to compete against each other. The tournament will be played across five Smaaash centers and the finals will be held in Mumbai. The highlight of this tournament will be the grand finale where the prizes will be awarded by both the cricket luminaries, Sachin Tendulkar and Virat Kohli, at a glittering event in Mumbai.

Brain child of the multi-faceted entrepreneur Shripal Morakhia, Smaaash combines the best of sports, music and dining into a highly immersive, interactive, innovative and involved entertainment experience.

Sachin Tendulkar, the brand ambassador of Smaaash addressed his fans at the launch event and said: “The exciting and unique concept of Smaaash provides the avenue to enjoy the pleasures of life. With the kind of stressful lives we lead, it’s imperative to play sports and relax our minds. This Cricket Carnival is designed to bring the excitement of real sports into your lives with incredible precision, modern equipment and real life experience. I look forward to this tournament connecting cricket lovers from across the country.”

On the other hand, Virat Kohli, Smaaash Youth Icon, added: “All that cricket lovers want is entertainment. Not a war or a fight. This Cricket Carnival is a larger-than-life sports festival that will be a perfect platform for all cricket enthusiasts to showcase their skills. The aim of this fun fiesta is to engage youth in thrilling activities and social interaction with their peers. Of course, the pulsating energy of a real-like cricket pitch will make this tournament a memorable experience for all. I am so excited to be a part of this one-of-its-kind cricket fest.”

Thus Smaaash is the only brand that has the support of two cricketing legends, and the glorious presence of these stalwarts will surely make the Smaaash Cricket Carnival an event to remember for cricket enthusiasts all over the country.

Cricket lovers can start registering their entries for the tournament that will be conducted across Smaaash centers, in Mumbai, Gurgaon, Noida, Bangalore and Hyderabad. Each six member team will play in the Smaaash cricket lanes and face a selected bowling line up. The Smaaash Sachin Virat Cricket Carnival will have five Categories - Under 16 (School), Under-25 (College), Open, Corporate and Women’s Category. The Open Category winners from each city will be eligible to come to Mumbai and will face off as Team Sachin and Team Virat.

This tournament will be played at Smaaash’s one-of-its-kind 360-degree cricket simulator at each center where cricketing legends like Shane Warne, Wasim Akram, Kieron Pollard, Sachin Tendulkar and many others bowl to you.

The precise technology of Smaaash Cricket not only replicates the bowler’s action perfectly, but also the cricket simulator is the only one of its kind which can bowl spin and swing balls with variations of line and length. The laser tracking and the high-tech cameras track every move and even offer replays and wagon wheels of the score.

There is a nominal registration fee and the interested teams can register on the official website of Smaaash i.e The registration process will begin on May 20th, 2016 at all five Smaaash centres. The winners across categories can take home the Smaaash Sachin Virat Cricket Carnival Cup along with memories of being mentored by a legend. That’s not all, the national winner and runner-up in the Open category will get Rs. 5 lakhs and Rs. 3 lakhs respectively.

So come on India, let’s get the Smaaash Cricket Carnival going!

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