BMW India Bridal Fashion Week 2015

Friday, June 05, 2015


“A wedding dress is both an intimate and personal for a woman - it must reflect the personality and style of the bride.” -Carolina Herrera

Every girl dreams of her wedding dress and for a girl that once in a life time occasion becomes more special with her wedding dress. A trousseau reflects a bride’s persona and elegance.

Bridal opulence met elegance, amidst glitz and much fanfare as the seventh edition of BMW India Bridal Fashion Week was announced in the fashion capital of India. An initiative of Fashion One, the India Bridal Fashion Week announced its continued association with BMW India as a Title Sponsor joined by Swarovski as a Fashion Partner. For the first time, royal bridal couture will travel to seven cities in India.





Present at the event were the most acclaimed bridal couture designers of the country who presented a spectacular glimpse of the upcoming trends of the wedding season. Adding to the glamour of the event, BMW India launched the new BMW 6 Series Gran Coupé. An enthralled audience was introduced to Bollywood Diva Sonakshi Sinha as the Brand Ambassador of this edition of the fashion extravaganza.

Designers that will be celebrating yet another season of creative excellence in bridal couture this year include Abu Jani Sandeep Khosla, Anita Dongre, Ashima Leena, Falguni Shane Peacock, Gauri Nainika, JJ Valaya, Jyotsna Tiwari, Rina Dhaka, Shantanu Nikhil, Suneet Varma and Tarun Tahiliani. With this, the Indian fashion season is geared to turn up the heat with the glittering BMW India Bridal Fashion Week 2015 first at New Delhi from July 15 – 19, 2015 followed by Mumbai from August 13 – 17, 2015.

BMW India Bridal Fashion Week has positioned itself as the most opulent and premier fashion week in the country with unique and extravagant ultra-modern sets with beautifully crafted lighting and bringing the latest trends and designs in bridal couture.

Besides Delhi and Mumbai, BMW India Bridal Fashion Week is also slated to take place in other Indian cities like Hyderabad (September 02 – 06), Chandigarh (September 23 – 27), Ahmedabad (October 07 – 11), Bangalore (October 28 – November 1) and Chennai (November 18 -22) which are key markets for high fashion and luxury wedding consumers. Along with the fashion shows, these cities will host a 3-day large-format bridal couture exposition for the fashion audience.

Speaking at the event, Mr. Vijay Singh, Founder & MD, Fashion One International said, “This year the Fashion Week is bigger and better with the confluence of talented and well-accomplished designers, trend-setting partners and fashion shows scheduled in various cities.” In its seventh edition in India, BMW India Bridal Fashion Week 2015 promises to be a celebratory fashion extravaganza showcasing fusion bridal couture and creative style in the country along with Swaroski as the fashion partner.

Sonakshi Sinha on being announced the face of the property said, “I have walked the ramp for multiple shows at BMW India Bridal Fashion Week in the past and I must say I have been in awe of the scale and grandeur of each show and the beautiful designs that are showcased by each designer. I’m now eagerly looking forward to the fashion week so I can be a part of the magic once again.”



Mr. Philipp von Sahr, President, BMW Group India said, “BMW has enjoyed a long-standing history of successful collaborations with artists and designers the world over. This is our second partnership with India Bridal Fashion Week. BMW India Bridal Fashion week is all about aesthetics, perfection, precision and craftsmanship; It is the perfect platform for the launch of the new BMW 6 Series Gran Coupé which combines absolute luxury and immaculate design with intoxicating sports performance.”

Commenting on Swarovski’s association with India Bridal Fashion Week 2015, Mr. Vivek Ramabhadran, Managing Director, Swarovski Professional India said, “In India, the art of couture comes alive most vividly in weddings. We are delighted to work with BMW India Bridal Fashion Week this season. As a fashion partner, Towards this journey, Swarovski will provide a working canvas of new innovations for the couturiers to create under-stated elegance. The collaboration with BMW India Bridal Fashion Week also provides us with a platform to highlight the new ingredient brand ‘Crystals from Swarovski’”.

Get ready to indulge in a sensational experience of couture fashion and expert artistry with BMW India Bridal Fashion Week 2015, starting 15th July in Delhi.

-Shachi

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